Apr 10, 2022
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Take a good look at the current targeting Whatsapp Mobile Number List campaigns (where you use data from third parties) and ask yourself how you can convert these and collect data yourself. For example, think of: Email campaigns to get data from your users such as phone numbers, interests and demographics List building tactics to grow your Whatsapp Mobile Number List database (such as exit intents on your website, with which you try to persuade visitors who want to leave the website to convert) Lead generation strategies with relevant content for your target Whatsapp Mobile Number List audiences such as white papers and sample requests. The most important thing is to collect the data yourself, for example via forms and wizards. The better you use this, the better prepared Whatsapp Mobile Number List you will be for the cookie-free world. Step 3. Explore partnerships with media publishers Because behavioral targeting is going to be very difficult, contextual targeting will grow. To make this possible, you need to use external platforms and websites that offer Whatsapp Mobile Number List content that is relevant to your target audience. It is highly recommended that you research this thoroughly and look for relevant partners that your target audience is active on or that are relevant to your industry. Consider, for example, display advertising on a relevant blog, which offers the same content as the industry Whatsapp Mobile Number List in which your organization is active. This is already possible via the existing Display Whatsapp Mobile Number List networks such as Google. Businessman with dart arrow illustrating targeting as a step towards a first-party data strategy Step 4. Put yourself in the shoes of your target group even better As mentioned before, contextual advertising will become very important. This means that it Whatsapp Mobile Number List is also becoming increasingly important to better understand your target audience. Why do they exist, what are their motivations, and what are their interests? This allows you to determine who you want to target or exclude. To make this clear, you can apply the buyer persona Whatsapp Mobile Number List technique or conduct research among your customers.