The critical messages and questions buy email database that SDRs may encounter while on a call. Go to market sales script How to avoid this trap Dulany suggests that SDR conversion prospects improve dramatically when all key stakeholders, including company founders, collaborate with sales, marketing, and product teams and contribute to the script.
He adds that companies shouldn't make the buy email database mistake of viewing a script as something that restricts SDRs to rigid, robotic conversations with prospects. It's a guide. “You must at least have a hypothesis if you start an SDR program. “That's what we think based on all the evidence you have. It's what we think would work on a call or in an email or if you're chatting online. This is the model that we believe will work. Let's at least write this down so you can say it naturally, and then get out there and start road testing it.
Let's see if it works and start monitoring its buy email database success,” Dulany says. Pitfall #5 - Set It, Forget It, Then Criticize It The last major trap that Dulany sees companies falling into is neglecting their SDR strategy. “We name it, define it, forget it, then criticize it. So if the results of the SDR team are not there, there are a lot of finger points because it is between different departments.