So far, Taojiji has been pushed to the forefront. On the surface, Taojiji's thunderstorm was caused by the company's lack of a new round of financing. But if we look at the entire industry, we can find that Taojiji's exposure is not an accidental event. In other words, as the entire industry accelerates into the second half and the industry's "Matthew effect" becomes more and more pronounced, "exposure" may become a normal phenomenon in China's social e-commerce in the next 2-3 years.
Social commerce without summer and autumn One side is the thunderstorm of Taojiji, and the other side is Tencent's withdrawal from Pinduoduo and Xiaohongshu's "rectification" exam to seek a new direction. In the future, the market is suspected of special database pyramid selling and the bank account is frozen by the court. It has to be said that China's social e-commerce has entered an inflection point. Speaking of social e-commerce, Pinduoduo, Xiaohongshu, and Yunji can be said to be the three major representatives of the industry.
Although Tencent withdrew from Pinduoduo, Pinduoduo responded that it was only a change in domestic companies, but many netizens believed that Tencent’s real-time withdrawal was a win-win choice when Pinduoduo’s share price was still at a high level. According to Pinduoduo's first full-year financial report, revenue exceeded market expectations, but losses expanded simultaneously. Pinduoduo achieved revenue of 13.12 billion yuan in 2018, and sales and marketing expenses of 13.4418 billion yuan, a 900% year-on-year increase over 2017. Excluding the impact of losses caused by one-time equity incentives, Pinduoduo's annual operating loss is still close to 4 billion yuan.