The prospect goes through the phases Phone Number Database to eventually become a customer. Such a journey is not linear. That means the process can take weeks to months. Or that prospects sometimes go through complete Phone Number Database phases without your knowledge. Also, prospects often take different detours. But how do you know which moment of contact yielded which profit? Also read: 6 Google Ads attribution Phone Number Database models & which one is right for you From LinkedIn ad to agreement by telephone I illustrate this with an example of a journey that I could go through at an organization.
The channel is behind every Phone Number Database contact moment. On LinkedIn I see an ad from your organization's latest blog. I click on the blog and read it. 'Interesting', I think after reading. Then I close the website (paid social). A few Phone Number Database days later I see a status update from a LinkedIn connection. The connection links to the exact same blog. I click it again. 'What was in it again?', I think. I scan the message again Phone Number Database and navigate to the homepage. After some scrolling, clicking and reading, I close the website (organic social). That same evening, when I check the news online, a banner of the organization appears.
The banner contains an interesting Phone Number Database white paper. I click on it and decide to leave my email address and details to receive the whitepaper. I opt-in for the newsletter ( paid display). After I receive a few weekly Phone Number Database newsletters, I discuss the solution in a work meeting about the problem my organization has. My colleagues also register or receive the weekly e-mail from me. After two weeks we decide to Phone Number Database contact us for a demo on location (e-mail). Follow-up emails from sales will follow after the demo on location. Not long after, we discuss the demo and agree to the proposal over the phone.