Product design from 0 to 1 is the landing of product manager thinking. So what are the different requirements for PM when making products from 0 to 1? Two days ago, I had a meeting with a colleague who had just transferred over, and several people bulk sms service discussed the value proposition of the main product in the next stage. The colleague said that in other departments, the system was already in operation before, but he came here. After that, I felt that we were still in the initial definition period, so it was a bit difficult to exert force. In fact, this phenomenon may not be unfamiliar to many product managers. Some people have made products for several years, but they have always been a screw in the mature system. , the optimization and iteration of the original product, but there is no way to understand everything experienced at the beginning of the product. Looking at bulk sms service some recruitment requirements, you will find that some will clearly indicate that you need to complete the product experience from 0 to
Compared with daily product work, this is actually a more in-depth ability requirement for a product manager. Because the product design from 0 to 1 is bulk sms service the landing of the product manager's thinking . 1. Global Considerations As the saying goes, everything is difficult at the beginning, and making a product is no exception. When a product has only one concept or idea, how to implement the idea concretely requires many steps in the middle. Many times, in a startup or a start-up company, the product manager only gets an idea from the boss, and then needs to go through a series of work skills such as research and sorting, factor comparison, competitive product analysis, product framework, process design, and prototype requirements. Give this product a little bulk sms service flair. Sometimes these aspects are sorted out, and it will look like a business plan, because when considering macroscopically, not only products need to be incubated, but also business thinking such as profit models.
That's why the industry has the phrase "product managers are the CEO's preschool". Coincidentally, in my personal experience, I have hardly taken over the bulk sms service work of mature products, almost all of them are from 0 to 1, from scratch to product creation, planning and implementation. There are C-side and B-side, front-end and back-end, mobile and web versions, software and hardware. I don't think this is a bad thing. On the contrary, I will gain a lot in the process of starting from nothing, because no one has opened the way for you, so when you walk out a path yourself, you will see the benefits brought about by the launch of this product. There will be a lot of emotion in the heart when the value of 2. Macro and micro changes There is a passage in Mr. Yang "Winning the B-side", he said: "Many bulk sms service product managers may have been doing iterative optimization work after entering the industry, and have no chance to participate in the process of designing a set of products from 0 to 1. After accumulating enough experience,