This article starts with the product structure of Ivy League PAPA, and explores the development process of an APP from 0 to 1 from the perspective of its own positioning of "singing and learning ancient poetry and learning English happily". If you practice for one day, you will go for one day; if you don’t practice for ten days, a hundred days will be empty. This article will start with the product structure of the Ivy League PAPA APP, and explore the development process of an APP from 0 to 1 from the perspective of its own positioning of "singing and learning ancient poetry and learning English happily". If not, please spray lightly. 1. Ivy Ivy Dad is an Internet education company that focuses on bilingual enlightenment of young children. It sings and learns ancient poems and speaks
English happily. Based on traditional culture, it uses Chinese to expand its international vision and cultivate our children into "international Chinese". Business layout: Ivy papa is based on WeChat ecology and APP, and forms a business matrix with five major sections: content payment, knowledge payment, system courses, publications, and e-commerce. Its product phone number list ecological layout is as follows (data from Ivy's official website and Tianyancha) . (Picture 1) 2. PEST analysis P: Policy dividends to boost the development of online early childhood enlightenment education At the end of 2015, the comprehensive two-child policy was passed, and it has been fully implemented since 2016. The continuous fermentation of the two-child policy has directly contributed to the growth of the number
of second-children. Children are the future of a country, and the country attaches great importance to early childhood education. The 19th National Congress of the Communist Party of China first proposed the concept of "nurturing children", that is, to provide all children aged 0-6 with better preschool education. In addition, with the promotion of new technologies such as the Internet, the state has issued a series of policies to encourage the development of new business forms of "Internet + education", and there is less policy intervention in enlightenment education, and the degree of freedom of industry development is relatively high. (Figure II) E: Per