Your marketing dollars have gone down the drains! An effective website is one which not only looks professional but achieves your bottom line email list, serves as a sales funnel and brings in business. Most business owners do not understand this and sit back and relax after getting a website designed and optimized for search engines and think that they are doing all that is needed for internet marketing.
not enough! The next bigger challenge is it your site searchable on Google? Can people find it? What keyword is your site ranking for? Are there real people searching that keyword? If you are listed on the top search results for that keyword, and you get clicked, does your website have enough appeal that will capture the prospect's attention? An effective website and marketing program takes a lot of experimentation before you can commit that you are doing all you can.
It's never enough and it never ends... it's a continuous process of experimentation to see what works. Better control of Your Marketing -With a separate website, you have better control over your website and marketing. Be it making simple changes on the website for your marketing campaign, editing coupons or optimizing your website for ranking in local search results..