MINISO is all over the major shopping malls. Whenever we go to the mall, even if there is nothing we want to buy, we always get used to going in there. executive list MINISO, which has attracted 42 million followers in 6 years, how did it grow in its private domain? In 2020, the offline industry was hit by the epidemic, and store business was executive list hindered. Most brands began to close stores and close down. Under the black swan effect of the epidemic, brands were in deep negative growth! But there is such a brand, which successfully achieved 300% e-commerce business growth when 50% of offline stores were closed, opening up a new era of private retail.
MINISO made a counterattack and was officially executive list listed on the New York Stock Exchange. Up to now, MINISO's global stores have expanded wildly to 3,500 (the data is still being updated) , and the number of store members has reached 42 million. But do you think that it has only begun to deploy in the past two years? In fact, as early as 2017, MINISO started its private domain expansion! Today, Xiaoka will take everyone to take a look and see what MINISO's executive list private domain gameplay is worth learning from. 1. Drainage: store traffic to the official account As a brand with a huge user base,
MINISO has no shortage of private domain executive list seed users. The difficulty is how to deposit scattered users into the store's private domain traffic pool for subsequent refined operations, which is also the vast majority of Pain points of retail stores. executive list After knowing this, MINISO began its road to conferring gods - diverting shoppers to the official account . Set up decoys: meet the immediate needs of users. After the user places an order in the store, when the cashier clerk guides the user to scan the code and follow the official account, they can receive a shopping bag of 1 yuan for free,